A while back I posted the Fun in fun out article stating that having fun while creating products leads to more fun products. Although I believe this principle works, one of the ideas that emerged from this principle did not. I’m talking about Playtime, an initiative within Playlogic Game Factory to spawn new ideas, to motivate people and led them be creative.
The basic idea was to provide time, during working hours, for people to spend on their own projects. Participants of Playtime had four hours a week to create what they always wanted to created, or so was the plan. I ‘borrowed’ the idea from Google and Royal Philips Electronics, who were successful with this policy.
Unfortunately it didn’t go to plan, although some projects still have a lot of potential. So what did go wrong? Following is a small analyses.
